electronic shelf edge labels
Electronic shelf edge labels (ESLs) represent a revolutionary advancement in retail technology, offering a dynamic digital solution for price and product information display. These electronic displays replace traditional paper price tags, utilizing e-paper or LCD technology to show clear, easily readable information. ESLs are powered by wireless communication systems that enable real-time updates from a centralized management system, ensuring price accuracy and consistency across the entire store network. The labels display not only prices but also additional product information such as stock levels, promotional offers, and product origins. Operating on long-lasting batteries, modern ESLs can function for up to five years without replacement, making them a cost-effective solution for retailers. The displays are designed to be energy-efficient, using power only when content changes are required. Advanced models feature NFC capabilities for enhanced customer interaction, allowing shoppers to access detailed product information through their smartphones. The system's infrastructure includes a wireless communication network, central management software, and the electronic displays themselves, creating a seamless ecosystem for price management and customer information delivery.